Street culture brand 10.Deep lost some serious street cred when they put a very strange strain of cannabis in one of their summer 2013 lineup. It’s not the good kind of strange, it’s the kind that will have you scratching your head and wondering what the hell they were thinking. We sent a request for an interview with one of the designers and are awaiting a response. In the meantime we’ll fill you in on what we are talking about.
Everyone wants to look cool during summer and one of the hottest prints out now is the floral print. It’s on hats, shirts, shorts, and even shoes. The problem is that the market is oversaturated with designs that are unoriginal and look like cheap imitation knockoffs. 10.Deep took it to the next level of lame by printing a wikipedia stock image of the male sativa plant on a shirt and decided to charge $44.USD for it. If you don’t know by now you should know that the male cannabis plant is only good for industry applications such as making textiles and such. Pollen sacks are clearly visible in the print which make the strain unmistakable. It’s ironic that it’s printed on a cotton shirt. Making it that much more uncool. Literally.
Lastly for a street vulture brand that pushes ”individuality” we are left scratching our head a second time trying to figure out why they chewed a piece off the same image Diamond did for their “Homegrown since 1998” shirt.
Related: [Consumer] Counterculture